Record quarter for US online advertising revenue: IAB
US online advertising revenue was up 17 percent in the third quarter of the year to a record 6.4 billion dollars, the Interactive Advertising Bureau and PricewaterhouseCoopers reported.
"Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy," said David Silverman, a partner at PwC.
"This trend reflects the accelerating shift in consumer behavior towards the Internet and away from traditional media," Silverman said in a statement.
Randall Rothenberg, IAB's president and chief executive," said "marketers have embraced digital media because that's where they can engage with their consumers."
US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, according to the IAB and PwC.
Last year was the first year of decline for online advertising revenue in the United States since 2002.
(c) 2010 AFP