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Nonprofits can become more resilient by spending more on fundraising and admin, according to new research

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Most food banks, homeless shelters and other social services nonprofits constantly face hard decisions about how to use their limited funds. Should they spend as much as possible on meeting the immediate needs of people who need help? How much of their budget is appropriate to spend on new equipment, skilled managers and everything else required for an organization to thrive and endure?

To help nonprofits tackle this quandary, , and , to develop a to guide nonprofits on how to to optimize both current performance and future resilience through their priorities.

Having observed , our model takes into account that spending more on core programs leads to increased funding for a nonprofit.

In consultation with the Indiana Hoosier Hills Food Bank, we also studied the relationship of administration costs with a nonprofit's capacity, which comprises the organization's infrastructure, equipment, staff and other resources. This capacity is crucial for the nonprofit's ability to meet its immediate and future needs.

Building on this, our research challenges the conventional wisdom that nonprofits should allocate nearly all of their budget to program costs. We found that striking the right balance depends on an organization's existing capacity.

Our model indicates that new organizations and groups that are operating on small budgets need to spend a larger share of their revenue on than larger, more established nonprofits. This investment lays a solid foundation for long-term resilience and ensures they are better equipped to serve their beneficiaries.

As nonprofits grow and establish some level of capacity, the emphasis should then shift to fundraising. That approach allows them to gather the funding necessary to maximize their existing capabilities. Importantly, the share of spending for administration or fundraising should align with the organization's anticipated future needs.

For instance, if a nonprofit expects to take on larger projects or greater responsibilities in the future, it would be prudent to increase administrative spending now to prepare for those challenges.

Why it matters

, also known as overhead, encompass salaries, training, infrastructure, equipment and upkeep.

Donors and grantmakers often to providing services, generally known as a nonprofit's program. Many funders even set admin and fundraising caps in grant agreements. These well-meaning practices can compel nonprofits to scrimp in ways that make them less effective.

After years of investing too little money in, say, computers and , nonprofits eventually have to pivot and devote more money to those neglected needs. Once their financial health is no longer shaky, those groups tend to cave again to their donors' concerns, cutting their budgets for fundraising and administrative activities.

Scholars of nonprofit management have sounded the alarm about this "," for two decades. But there are some signs that this loop might be breaking.

Big donors like the —or even providing their support with no strings attached, recognizing that for a nonprofit to be successful it needs to be well managed. Meanwhile, organizations that rate nonprofits, like Charity Navigator, are starting to broaden their criteria to look at an , not just how they .

Rather than neglect urgent spending priorities, some resort to misclassifying certain expenses. That is, they program related in their budgets. This strategy makes less likely but interferes with transparency and can undermine discipline.

What isn't known

In the future, we plan to collaborate with charity watchdogs to gain their insights on how our evaluation recommendations could be applied to reflect each organization's specific capabilities and goals. This will help us understand any limitations and make necessary adjustments for broader use.

Provided by The Conversation

This article is republished from under a Creative Commons license. Read the .The Conversation

Citation: Nonprofits can become more resilient by spending more on fundraising and admin, according to new research (2023, October 18) retrieved 5 June 2025 from /news/2023-10-nonprofits-resilient-fundraising-admin.html
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