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It's acceptance letter season. High school students across the country are waiting, nervous for that "yes" or "no" from the colleges and universities where they've applied.

These offers come with big promises. Students' hearts hold big hopes. But what happens when students arrive where they've so wanted to go?

Where incoming students have optimism, I have concerns. Against a strained , and as administrators revisit budget allocations, I want to shout, "prioritize student retention!"

Helping learners stay who want to stay has been at the center of my post-secondary career. In my doctoral work in holistic learning strategies, in professional , I have focused on how learning interventions can support students.

As an adjunct faculty member in Toronto Metropolitan University's Faculty of Arts, I am teaching a learning and development , and at York University, I lead a student services department focused on student retention in the Faculty of Environmental and Urban Change.

Learning and teaching gaps

Post-COVID-19 learning gaps are heavy on educators' minds. Pandemic-related school closures led to significant learning losses. As , these losses particularly affected "."

Educators are , but lots was lost for learners, many of whom are soon to start post-secondary education. Some are already there, and are wondering how to keep going.

Turns out, we shouldn't only be concerned about students lagging behind via missed curricular learning, lag as well—meaning the very way many courses have been designed too often assumes students understand how to learn.

Learning how to learn

The importance of learning strategies (sometimes called metacognition) has , and it's clear that acquiring learning strategies has a positive impact on students. Yet for many students I work with who are struggling with post-secondary studies, the notion of learning strategies is new.

Offering learning strategies doesn't mean offering tutoring, academic advising, psychological support or formal disability counseling—yet it incorporates threads of each.

Teaching learning strategies is about teaching how to plan and prioritize, how to take notes and focus, how to study and take tests and how to research and work collaboratively in groups. Underneath every school task are strategies for how to do them.

Each academic year, colleges and universities experience students not returning. Attrition rates average between .

In the 2023 academic year .

Role of academic performance

What's known about students who leave? After family and finance, academic performance is a significant variable. Leavers are "."

In a six-college attrition study, available student services like academic support and on-campus tutoring were . In this same report, early leavers said they weren't "academically prepared for their program." They also "seem[ed] to accept personal responsibility for this" and didn't consider whether college resources could have helped them.

What if these students had more explicit education about how to learn? Ability and performance , yet metacognitive skills minimally implemented.

High cost for leavers

There are many challenges to retaining students, including how to measure it. Graduation rates are an incomplete metric, because this misses students who but not drop out—who transfer, or take parental or medical leave. What counts as retention, .

The Higher Education Quality Council of Ontario highlights that a quarter of post-secondary students haven't finished after eight years. This comes with a high cost: for institutions via lost tuition, and for students who won't ."

Challenges with student retention

Why don't post-secondary institutions retain more students—learners who've been asked and accepted to attend?

More emphasis is placed on recruitment rather than retention. Retaining students is often framed as being about individual learner inabilities, instead of being related to existing barriers and social realities.

For example, . . Post-secondary students .

Whether students feel affects retention. Feeling welcome, experiencing affinity and healthy relationships with peers and professionals on campus are essential to a student staying.

Importance of academic skills

Supporting students' learning also needs to be included in retention conversations. A revealed through surveying more than 2,200 students at four Ontario university campuses that over half were "at risk" or "dysfunctional" in their scholastic abilities. And that was pre-pandemic, and before generative AI like ChatGPT became widely available to users.

There are campus learning centers and supports, but students' engagement with these are typically optional. This means these co-curricular services remain unknown or out of reach to many, like students with and .

Financial and moral consequences

, the average cost of recruiting 100 students was just over $101,000. The average cost of losing those students after their first year, in the form of lost unrealized grants and a spectrum of expenses, was just over $4.4 million dollars.

To retain a student isn't just a financial gain, it's a moral obligation. They were invited to come.

This time of university and college offers of admission is also when many students decide whether to return. There'll always be things out of a post-secondary's purview—but sharing how to learn isn't one of them.

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