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Opinion: American TikTok deal doesn't address the platform's potential for manipulation, only who profits

TikTok
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On Sept. 25, the Donald Trump administration in the United States again extended the TikTok ban-or-divest law, possibly for the last time. The latest extension to the law, , includes a deal to transfer TikTok to American owners as a condition required to avoid a ban.

This raises the question on the validity of the and whether American ownership will help.

Canada should be watching closely, because anxieties about foreign manipulation and social media exist north of the border, too. These range from and concerns about to efforts like aimed at safeguarding domestic news sources.

What happens in the Canadian information environment has always been shaped by the U.S., a dependence that is even more precarious now that American politics has turned hostile to Canada.

TikTok concerns

TikTok is not the only digital media platform susceptible to worries about hostile influence. All major platforms introduce the same vulnerabilities. If the policy objective is to enhance the security of democracy, then a focus on TikTok is too narrow and divestment as a solution accomplishes little ().

Worries about TikTok come down to two big fears. The first is that it functions as a spying machine, feeding data to the Chinese government. The spying concern isn't just about espionage, learning about sensitive infrastructure and activities, but also personal—the software itself might be unsafe and can be used to .

As a result, , and securing data along national borders may well address this.

The second fear, more vivid in the public and political imagination, is that TikTok functions as an influence machine. Its algorithm can be tweaked to push propaganda, sway opinion, censor views or even meddle in elections.

Such worries reached a fever pitch in America in 2023, when Osama bin Laden's "Letter to America" suddenly . Lawmakers seized on this as evidence that TikTok could amplify extremist content, reinforcing fears that the platform can be weaponized.

These worries aren't merely speculative. Investigations have shown that topics sensitive to China, such as Tiananmen Square and Tibet, are harder to find or conspicuously compared to other platforms.

Social media is also used as a tool for influence , and concerns about ownership are often a proxy for deeper anxieties about the platforms themselves.

As users, we know little about how our feeds work, what's shaping them, what they might look if they were built differently and how they are affecting us.

There is a rational basis to be mistrustful, and this cuts both ways. It's not just the fear that we could be manipulated without realizing it; it's also the temptation to see our opponents as manipulated, too, as if every disagreement might be product of someone rigging the system.

Manipulated anxieties

Fear of TikTok as an influence machine continues to play a substantial role in politics, as "Washington has said that TikTok's ownership by ByteDance makes ."

U.S. Vice President JD Vance remarked that the executive order would "ensure that the algorithm is not being used as a propaganda tool by a foreign government… the American businesspeople … will make the determination ."

Meanwhile, Trump ostensibly joked that he'd make TikTok "100% MAGA" before adding "." And Israeli Prime Minister Benjamin Netanyahu told an audience of content creators that "weapons change over time… ," stressing the importance of divestment of TikTok to U.S. owners.

One implication of these comments is that divestment doesn't change the threat of manipulation—it just changes who's doing the manipulating. Divestment is framed as resisting foreign propaganda, but at the same time domestic manipulation is legitimized as politics as usual.

Collective dependence

This is a squandered opportunity for the U.S. By treating TikTok as a weapon to be seized, leaders have passed up the chance to model a more enduring form of soft power: building open, transparent, trustworthy information systems that others would want to emulate. Instead, what is gained is a temporary and possibly illusory sharp power advantage, at the expense of an enduring source of legitimacy.

The bigger problem is that the normalization of social media as a weapon is, to borrow a fear familiar to Trump, riggable. We know that social media can be manipulated, and yet we rely on it more and more as a source of news. And even if we ourselves don't, we are influenced indirectly by those who do.

This collective dependence makes the platforms more powerful and their vulnerabilities more dangerous.

Protecting the public sphere

Canada has already had its own TikTok moment: the Online News Act (C-18), which required platforms to pay news outlets for sharing their content. This was intended to strengthen Canadian journalism, but in response, Meta banned news on its platforms (Facebook, Instagram) in Canada in August 2023, leading to an . Instead of strengthening Canadian journalism, Bill C-18 risks making it more fragile.

If we're serious about protecting the public sphere from manipulation, what matters is the outsized power the platforms have, and the extent to which that power can be bought, sold or stolen. This power includes the surveillance power to know what we will like, the algorithmic power to curate our information diet and control of platform incentives, rules and features that affect who gains influence.

Bargaining with this power, as Canada tried with Bill C-18—and as the U.S. is now doing with China and TikTok—only concedes to it. If we want to protect democratic information systems, we need to focus on reducing the vulnerabilities in our relationship with media platforms and support domestic journalism that can compete for influence.

The biggest challenge is to make platforms less riggable, and thus less weaponizable, if only for the reason that motivated the TikTok ban: we don't want our adversaries, foreign or domestic, to have power over us.

Provided by The Conversation

This article is republished from under a Creative Commons license. Read the .The Conversation

Citation: Opinion: American TikTok deal doesn't address the platform's potential for manipulation, only who profits (2025, October 2) retrieved 3 October 2025 from /news/2025-10-opinion-american-tiktok-doesnt-platform.html
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