Pretoria, South Africa: A climate justice coalition march against polluting fossil fuel industries. Credit: Climate Justice Coalition

"Reduce, reuse, recycle." For more than 50 years, those three Rs have been the world's go-to .

On the face of it, the three Rs sound like an empowering call for each of us to play our part for the planet. However, the individualist approach behind the slogan has come in for increasing criticism by activists.

I am one of them. As a scholar-activist over 16 years working with climate justice movements, I have studied how movements are challenging the individualistic focus to climate change—an approach that is corporate public relations campaigns.

Fossil fuel corporations have worked with public relations firms to convince the public that are the fault of consumer behavior. One of the main aims of these campaigns is to shift attention and blame away from the main actors responsible for ecological destruction—wealthy corporations, polluting industries and the captured governments that enable them.

Individual emissions within the average person's direct control account for less than 20% of total emissions. The vast majority industrial systems and infrastructure beyond people's control.

The fossil fuel industry's public relations campaigns also want individuals to focus on their own environmental footprint so that they from pushing for more structural and policy-driven changes. Those structural changes would threaten the profits of the fossil fuel industry.

The Intergovernmental Panel on Climate Change, the world's leading authority on climate change, has that "rapid and far-reaching transitions across all sectors and systems are necessary to achieve deep and sustained emissions reductions."

Compared to the scale of change we need, "reduce, reuse, recycle" falls short.

Building on that evidence, climate ethics literature, and discourse analysis, in I argue that it's past time to go deeper than just the old "Three Rs." In addition, environmental education should embrace new, more radical mantras that tackle the root causes of our ecological crises, such as Regulation, Redistribution, and .

These more radical Rs focus on the structural and economic factors that drive ecological crises, working to reorient societies towards more socially and ecologically just ends. Social movements are increasingly realizing that we need to focus on such systemic factors, which is part of why the slogan "Systems Change, Not Climate Change" has become such a key rallying call for climate justice movements across the world.

Regulation: Reining in polluters

The first R is regulation—putting in place strong, enforceable rules to rein in destructive industries and hold elites accountable. Corporations have tried to sell the idea that they don't need to be regulated and that markets will solve the problem. However, despite decades of voluntary corporate pledges, most businesses are far off track.

into 23,200 companies from 14 industries across 129 countries found that nearly 75% had no official plans in place (climate transition plans) to end their greenhouse gas emissions. Fossil fuel companies are continuing to invest in vast amounts of new oil, gas and coal production—even though the world already has much more fossil fuel than we can burn to avoid climate catastrophe.

Redistribution: Funding a just transition

The second R is redistribution—shifting wealth and resources away from wealthy and destructive industries, towards a more socially and ecologically just future.

Along those lines, South African trade union federations and have proposed progressive taxes on wealth, pollution and financial transactions to fund a just transition for workers and communities. Similar proposals have been put forward in many other countries, including by .

Such progressive taxation is especially key in deeply unequal countries like , where 10% of the population owns more than 80% of the wealth. Tackling that inequality through fair taxation, divestment from fossil fuels, and reinvestment in community-led projects is essential.

Redistribution can help ensure that the benefits of climate action reach those most affected by the crisis, and help us build a more prosperous, and socially and ecologically just future.

Reparations: Repairing and rebuilding

The third R, reparations, recognizes that today's ecological crisis is rooted in centuries of colonial extraction and exploitation.

Africa is the continent least responsible for the climate crisis, yet it experiences countless climate disasters. Therefore, reparations should mean debt cancellation, technology transfer, and climate finance from wealthy polluting nations—not as loans, but as debt payments.

However, reparations should be about more than just financial transfers. As philosopher Olúfẹ́mi O. Táíwò , reparations are a world-making project. In other words, they can be used to rebuild relationships, communities, societies and ecosystems that were damaged by colonialism, capitalism and environmental racism. Reparations should form the basis of creating new systems based on social and ecological well-being, not exploitation.

What needs to happen next

Even the most diligent recycling or green consumerism simply won't get us to zero emissions. For example, during the 2020 COVID-19 lockdowns, when much of the world stayed home, global emissions fell by .

That was a large, unprecedented drop. But it came nowhere near enough to get us to the human-caused emissions.

None of this is to say that one shouldn't reduce, reuse, or recycle. However, we must be careful to focus too heavily on individual actions at the expense of structural change.

A similar lesson can be drawn from the history of struggles for racial justice. One of the founders of the in South Africa, , critiqued how some churches, during , would blame the poor in South Africa for their poverty. The churches said people were poor because they were sinful, not because apartheid had been constructed to exploit people and keep them in poverty.

Likewise, the Three Rs can stigmatize individuals as environmental sinners. This removes the attention from the fossil-fueled economic system that's driving the ecological crisis.

If educators, activists and concerned citizens want to promote an effective environmental ethic, it is vital to move past a narrow focus on individual actions. Rather than trying to clean up the symptoms of the problem, society needs to tackle the roots of the ecological crises we face.

Provided by The Conversation